The Tobacco Settlement Endowment Trust (TSET) is doubling its efforts to educate Oklahoma teens through two new impactful campaigns. Through the TSET Healthy Youth Initiative, “Secret Life of Food” and “Toxicland” address nutrition and vaping awareness, two significant health issues Oklahoma teens face.
“Secret Life of Food” educates teens about the link between their dietary choices, mood and academic and athletic performance. Using animated food, the ads reveal how processed meals make a person feel sluggish and not themselves.
“Toxicland” is a compelling campaign designed to warn teens about the toxic effects of vaping. By depicting a teen navigating a hazardous vape wasteland, the ads vividly illustrate the dangers of vaping on both personal health and the environment.
“With these new campaigns, we’re taking a bold step to show teens the ugly truth when it comes to processed foods and vaping,” said Julie Bisbee, TSET executive director. “We want to empower youth by giving them the knowledge they need to make healthy choices.”
“Secret Life of Food” and “Toxicland” are both on TV, cable, radio and digital platforms frequented by teens. To explore these campaigns and access additional resources, visit TSETHealthyYouth. com. Additionally, TSET has free healthy youth resources for educators and health care providers available for order at TSETHealthyYouth. com/order. These items, including flyers, bookmarks and posters, focus on tobacco prevention and cessation, as well as healthier eating options.
